My Work
Work Built
With Purpose.
A curated selection of digital strategy spanning UX planning, SEO, and multi channel campaigns. Every project begins with the user and ends with a measurable result.
Featured Work
Where to Start
UX & Website Planning · Digital Spice
9 Hospitality Websites — Planned & Launched in 5 Months
I led the end to end UX planning and coordination for nine hotel and restaurant websites simultaneously. My role encompassed client relationship management, sitemap architecture, and content strategy through to final launch.
✦ 9 websites successfully launched within a 5-month period
View Full Case Study →Social Media · SLU-Madrid
SLU-Madrid Marketing Department
Three years directing social media strategy and campaign execution across five platforms. I led a team of six student assistants through a departmental transition while driving consistent student enrollment.
✦ Led a team of 6 student assistants through departmental transition
Browse by Expertise
Three Areas.
One Portfolio.
My work is built on the intersection of user intent and digital performance. Below is a body of work spanning three core strategic disciplines: followed by a technical study of the architecture behind this site.
UX & Website Planning
End to end architecture for hospitality brands. From user journey mapping to coordinating design and development teams, I ensure every site is built for conversion.
15+ websites · Hospitality Industry
View Projects →SEO & Content Strategy
Data driven strategy for hospitality and education sectors. Using Ahrefs and Similarweb, I turn competitive research into keyword architectures that rank.
Articles · Blog Strategy · Website Copy
View Projects →Social Media & Campaigns
Platform-specific social media strategy and content creation across Instagram, LinkedIn, TikTok, Facebook, and Twitter. From university enrollment campaigns to professional LinkedIn growth driving a 24.46% engagement increase.
SLU-Madrid · E-Club · Digital Spice
View Projects →This Website
A fully custom portfolio site — 8 pages of hand-coded HTML & CSS, a deliberate visual identity, mobile-responsive layouts, and a documented AI collaboration process. Built by me, from brief to live.
Self-Initiated · Personal Branding · 2026
View Case Study →How I Work
My Approach to Every Project
Understanding the User & the Goal
Every project begins with a deep dive into the audience and the definition of success. I map the "why" before touching the "how."
Strategy & Structure
I build a logical framework: whether a sitemap or a campaign calendar: to ensure the execution phase is seamless and efficient.
Intention Execution
I manage the delivery from end to end: coordinating teams, crafting copy, and ensuring every touchpoint aligns with the original goal.
Measure & Optimization
Using Google Analytics and Ahrefs to track performance. I believe strategy without measurement is simply guesswork.
Have a project in mind?
Whether you need a website planned from scratch or a content strategy that actually converts,
I'd love to hear about what you're building.