About Me
Maycie
Rosado
Digital Strategist specializing in UX-driven website planning, SEO, and content strategy. I believe the best digital experiences feel effortless and are anything but.
Good strategy isn't about filling a page — it's about creating a path that feels natural to walk.
— Maycie Rosado
My Story
From Political Science to Digital Strategy
My path into strategy was not a straight line, and that is what makes my work stronger. I began with a degree in Political Science and International Relations at Saint Louis University Madrid, where a role in the university marketing department shifted my trajectory.
I later completed a Master’s in Marketing Management at ESIC Business & Marketing School. Today, I specialize in the hospitality industry: hotels, restaurants, and the digital spaces that must earn an in-person visit. I am trilingual and driven by the belief that a well-planned website is a journey with a destination.
Education
Academic Background
2023 – 2024
ESIC Business & Marketing School
Master's in Marketing Management · Madrid, ES
Thesis: Executive marketing plan for launching a new YETI product in an international market.
2019 – 2023
Saint Louis University Madrid
B.A. Political Science – International Relations · Madrid, ES
Marketing minor. Student Government Vice President. Where I discovered my passion for marketing.
What I Do
Areas of Expertise
UX-Focused Website Planning
Mapping user journeys from first click to conversion. I design site architectures so visitors always know where they are and where to go next.
SEO & Competitive Research
Data-driven strategy using Ahrefs and Similarweb to turn research into structural decisions that rank.
Content Strategy & Copywriting
From website copy to blog ecosystems, I develop strategies that build brand voice and drive organic visibility.
Email Marketing & CRM
End-to-end campaign management via HubSpot, from list segmentation to performance analysis.
Social Media Strategy
Platform-specific content strategies that build community and drive engagement with a track record of growing LinkedIn audiences by an average of 24% for clients.
Multilingual Communication
Native English with fluent Spanish and French. I adapt content across languages, making cross-cultural collaboration feel natural.
Languages
English
Native
Spanish
Fluent
French
Fluent
Selected Work
A Glimpse of the Work
Hospitality · Hotel
Hotel Website Launch — Full UX Strategy & Planning
I led the end-to-end planning for a boutique hotel website, from sitemap and user journey mapping to SEO architecture, coordinating design and development teams through to launch as part of a nine-site rollout in five months.
✦ Part of 9 websites successfully launched within a 5-month period
Hospitality · Restaurant
Restaurant Digital Strategy — SEO & Content
I developed a comprehensive digital strategy for a top 10 hospitality group's restaurant brand, focusing on a high performance mobile experience. The architecture prioritizes seamless table reservation integrations and a streamlined path for private dining inquiries.
✦ Increased organic visibility and audience engagement across channels