Area of Expertise · 03
Social Media
& Campaigns
Platform-specific content built around real strategy. My social media work spans Instagram, LinkedIn, TikTok, Facebook, and Twitter across university, agency, and student organization accounts.
Platforms
Where I've Built Audiences
Case Study · 01
SLU-Madrid Marketing Department
Three years as Marketing Assistant at Saint Louis University Madrid, owning the social media presence across five platforms. I handled strategy, content creation, copywriting, scheduling, and performance analysis, and led the department independently during a leadership transition.
My Role & Scope
I managed the full content lifecycle — from strategy and creative direction to design, copywriting, scheduling, and performance analysis. When the department went through a leadership transition, I stepped up to lead the social media effort independently, ensuring seamless content delivery throughout.
Content Created
Enrollment Campaigns
Multi-platform campaigns reaching prospective students and families globally, built around the SLU-Madrid campus experience.
Campus Tour Story Series
A 40-story Instagram series created during COVID-19 to give prospective students a virtual campus tour.
Brand Templates & Guidelines
Social media templates and guidelines to keep visuals consistent across platforms and content creators.
Case Study · 02
Agency LinkedIn — Organic Growth
At a digital agency, I managed a company LinkedIn presence solo, writing all content and owning strategy from post to performance. Between March and August 2025, the account generated 5,000 impressions, 1,648 page views, and 678 unique visitors, averaging one post per week with a 24.46% engagement increase.
What I Delivered
Case Study · 03
Entrepreneurship Club — Community Manager
Built and managed the SLU-Madrid Entrepreneurship Club's social media presence from scratch across Instagram and LinkedIn, growing an engaged community around events, workshops, and speaker sessions.
Community Building
Developed content strategies connecting prospective members with club activities and events.
Event Promotion
Created promotional content and campaigns to drive attendance at workshops and talks.
Content Creation
Produced story highlights, LinkedIn recaps, recruitment campaigns, and branded graphic assets.
Tools & Skills Used