Area of Expertise · 02
SEO &
Content
Strategy
SEO built into the plan from day one, not added after. I research keyword opportunities, shape site architecture around search intent, and write content that ranks and converts.
My SEO Approach
Intent First. Content Second.
Every page I plan starts with a search. I identify what potential guests are already looking for and build content that meets them at the right moment. Strategy is informed by our SEO team; the rest is mine.
Keyword & Competitor Research
Using Ahrefs and Similarweb to identify non-branded opportunities and competitor content gaps.
SEO Architecture Planning
Building keyword-informed site structures: which pages to create, how to name them, and how to link them.
Content Creation & Copywriting
Writing on-page copy that serves search intent and real users, structured to rank and convert.
Case Study
Hospitality Resort — SEO Landing Page Strategy
For a luxury resort within a leading US hospitality group, I identified high-value non-branded keywords and built dedicated landing pages around specific traveler intents, capturing organic demand a standard hotel site would miss.
Approach · Non-Branded Keyword Strategy
Turning Search Intent Into Dedicated Landing Pages
Using keyword research to guide the strategy, I planned and wrote dedicated pages around specific traveler intents, built to answer real questions and convert.
Pages Created
Account Management
Local SEO for Education Franchise Clients
Primary point of contact for 8 education franchise clients, each operating 3 to 5 locations. I manage the client relationship, coordinate with the SEO team, and keep strategy aligned across 18 centers.
Business Development
Pitching and onboarding new franchise center clients.
Account Management
Serving as the main contact for 8 franchisee clients, bridging their needs with the internal SEO team.
Performance Reporting
Presenting local search results and SEO team recommendations to clients on a regular basis.
Local SEO Fluency
Knowledgeable in organic search fundamentals, GBP quick wins, and on-page SEO basics. Enough to speak the language, spot opportunities, and keep clients informed.
Tools & Skills Used