UX & Website Planning – Maycie Rosado Portfolio
Portfolio → UX & Website Planning

Area of Expertise · 01

UX &
Website
Planning

Full website lifecycle, start to finish. I've planned and launched 15+ websites for leading hospitality brands, owning every stage from UX architecture to post-launch maintenance.

Website Proposal & Scoping
Sitemap & UX Architecture
Client & Stakeholder Management
Designer & Developer Coordination
Copywriting & Content Insertion
QA Testing & Go-Live
Post-Launch Maintenance & Updates

My Role

Full Ownership, Start to Finish

At Digital Spice, I own every website I work on. Nine launches in five months for a leading US hospitality group, managing up to four projects simultaneously, with an average 8-week kickoff-to-live timeline.

01
Proposal
Scoping the project and presenting strategy to stakeholders.
02
UX Planning
Sitemap architecture, user journeys, and conversion funnel planning.
03
Coordination
Managing designers and developers, across timelines.
04
Copywriting
Writing all website copy aligned to brand voice, SEO goals, and user intent.
05
QA & Launch
Content insertion, quality assurance, and go-live.
06
Maintenance
Ongoing updates, monitoring, and post-launch improvements.

Project Work

Hospitality Website Launches

Hotel Brand · Urban Portfolio

Mid-Scale Hotel Brand — Full Website Launch

+

Led the end-to-end planning and launch of a website for a mid-scale urban hotel brand within a leading US hospitality group. Managed the full project lifecycle from initial proposal and UX architecture through to content insertion, QA, and go-live — coordinating internal design and development teams and maintaining direct client communication throughout.

Deliverables

Website proposal and project scoping
Sitemap and UX architecture planning
Full website copywriting aligned to brand voice
Designer and developer coordination
Content insertion and QA testing
Stakeholder sign-off and go-live
Post-launch maintenance plan

Results

8 wks
Average time from kickoff to live launch
5–9%
Purchasing/conversion rate achieved post-launch
↑
Organic traffic growth confirmed post-launch

Resort Brand · Full-Service Properties

Resort Brand — UX Strategy & Website Launch

+

Planned and launched the website for a full-service resort brand within the same hospitality group portfolio. The resort brand required a distinct UX approach from the urban hotel — focusing on experience-led storytelling, amenity showcasing, and booking conversion flows tailored to leisure travelers.

Deliverables

Experience-led UX architecture and user journey mapping
Leisure traveler-focused conversion funnel planning
Brand-aligned copywriting for resort amenities and experiences
Cross-team coordination and stakeholder management
Full QA, content insertion, and go-live

Results

8 wks
Proposal to live launch
5–9%
Conversion rate post-launch
✦
Positive client feedback and successful stakeholder acceptance

Cruise Brand · Travel & Hospitality

Cruise Line Brand — Website Strategy & Launch

+

Delivered a full website strategy and launch for a cruise line brand, requiring a unique UX approach to communicate itineraries, onboard experiences, and booking pathways to a travel-focused audience. Managed the complete project from proposal through to post-launch maintenance.

Deliverables

Itinerary and experience-focused UX architecture
Booking flow and conversion pathway planning
Full copywriting for cruise experiences and itineraries
Design and development coordination
QA, launch, and ongoing maintenance

Results

8 wks
Proposal to live launch
5–9%
Conversion rate post-launch
↑
Organic traffic growth post-launch

Luxury Hotel Brand · Upscale Properties

Luxury Hotel Brand — Premium UX & Website Launch

+

Planned and launched a website for a luxury upscale hotel brand, requiring elevated UX standards and premium brand positioning throughout. The higher-end audience demanded meticulous attention to tone, visual hierarchy, and booking experience — from the first page impression to the final conversion.

Deliverables

Premium UX architecture and luxury audience journey mapping
Elevated brand-aligned copywriting and tone of voice
Stakeholder and client communication throughout
Full content insertion, QA, and go-live coordination
Ongoing maintenance and post-launch updates

Results

8 wks
Proposal to live launch
5–9%
Conversion rate post-launch
✦
Successful client acceptance and positive stakeholder feedback

Tools & Skills Used

UX Planning Sitemap Architecture Copywriting WordPress Figma Ahrefs Google Analytics Project Management Client Management QA Testing Local SEO Monday.com
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